Trade bulk wine on your terms.
Zero commissions. One platform for sellers and buyers. Manage your cellar, list anonymously, and get AI-powered pricing guidance. $99/month.
Free 30-day trial
No credit card required
Zero commissions. One platform for sellers and buyers. Manage your cellar, list anonymously, and get AI-powered pricing guidance. $99/month.
Built in Adelaide for Australian wineries. No commissions. No lock-in contracts.
Transaction costs add up fast. On a 20,000L parcel at $3/L, you can lose $1,500–3,000 before the wine has even moved.
What's Barossa Shiraz actually trading at? Without real data, you're setting prices based on last month's phone call.
Spreadsheets for stock. Emails for samples. Phone calls to chase outcomes. There are better tools for this.
CellarBoard replaces all of that. $99/month.
Everything you need to manage stock and move wine.
Track every tank, barrel, and parcel on a visual cellar map. Record lab results, wine condition, and compliance data. Import your existing spreadsheets in seconds.
List wine with one click. Buyers browse, filter, and request samples. Your identity stays hidden until you choose to reveal it.
See what your wine is worth before you list it. Pricing benchmarks by variety and region, portfolio analysis on sign-up, and demand signals from real buyer activity.
Browse available stock from wineries across Australia. Filter by what matters to you. Request samples from multiple listings at once, or post what you're looking for and let sellers come to you. No middleman. No commissions.
Start Free Trial — Browse the MarketplaceImport your stock via spreadsheet or add it manually. Vintage, variety, region, volume, condition — all in one place.
Set your price, volume, and minimum order. List it on the marketplace. Your identity stays hidden.
Buyers request samples. You decide whether to accept. If you do, you're introduced and send samples directly.
Taste, talk, deal. CellarBoard doesn't take a cent. No commission. No clip of the ticket. Your margin is yours.
Every screen built for how the Australian wine industry actually works.
Visual cellar map with tank fill levels, variety colours, and status indicators
Browse and list bulk wine with pricing, MOQ indicators, and sample request actions.
Full lifecycle from request to dispatch with unique tracking codes and outcome recording.
At-a-glance stats, activity feed, and market context for your region.
Tell the market what you need — variety, region, volume, price range. Sellers see your request anonymously and submit offers. You pick the best ones, request samples, and deal directly.
Real pricing data, not guesswork. Our AI crunches regional trends, seasonal demand, and buyer behaviour so you can list with confidence.
| Feature | CellarBoard | Brokers | DIY / Spreadsheets |
|---|---|---|---|
| Transaction fees | 0% | 2-5% per deal | Your time |
| Anonymity | Full (until you accept) | Partial | N/A |
| Cellar Map | Visual & Interactive | N/A | Excel / Whiteboard |
| Buyer Requests | Built-in reverse marketplace | Varies | Word of mouth |
| Market Insights | Real-time AI Guidance | Phone calls only | Gut feel |
| Wine Condition Tracking | Full digital tracking | Manual checks | Notes in a spreadsheet |
| Sample Tracking | Full workflow with codes | Manual / Phone | Emails and phone calls |
| Cost for $500k annual trade | $1,188 / year | $12,500 - $25,000+ | Hours you'll never get back |
Start free. Stay because it's worth it.
No credit card required. No lock-in. Cancel anytime.
We charge $99/month because our job is to make the platform work, not to take a cut of your deals. The better CellarBoard works for you, the longer you stay. That's the alignment we wanted.
You pay the same whether you trade $5,000 or $500,000 worth of wine that month. Your margin stays yours.
We built this in Adelaide because we know this industry. Every seller deserves access to the full market. Every buyer deserves to see what's available at real prices. That's CellarBoard.
30-day free trial. No credit card. Cancel anytime.