Privacy Policy

Last updated: 23 March 2026

1. Overview

CellarBoard respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and store your personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy applies to all users of the CellarBoard platform at cellarboard.com.au and related services.

2. Information We Collect

We collect the following types of information:

Information you provide directly

Account details: name, email address, phone number, company name
Business information: wine region, state, user type (seller/buyer)
Inventory data: wine details including variety, vintage, region, volume, pricing, lab analysis, and wine condition
Marketplace listings and buyer requests
Communications sent through the platform
Payment information (processed securely by Stripe — we do not store card details)

Information collected automatically

Usage data: pages visited, features used, actions taken on the platform
Device information: browser type, operating system, IP address
Cookies and similar technologies for session management and platform functionality

Information generated by the platform

AI-generated market intelligence, pricing analysis, and portfolio insights
Marketplace activity metrics (listing views, sample request patterns)

3. How We Use Your Information

We use your information to:

Provide, maintain, and improve the CellarBoard platform
Process subscriptions and payments
Operate the anonymous marketplace, including matching buyers and sellers
Generate AI-powered market intelligence and pricing guidance
Send transactional emails (sample requests, listing updates, account notifications)
Send marketing communications (only with your consent, and you can opt out at any time)
Monitor and analyse platform usage to improve our services
Detect and prevent fraud or misuse of the platform
Comply with legal obligations

4. Anonymity and the Marketplace

CellarBoard's marketplace is designed to protect seller anonymity. When a seller lists wine, their identity is not disclosed to buyers. Seller identity is only revealed when the seller explicitly accepts a sample request from a buyer.

Aggregated and anonymised marketplace data (such as pricing trends and demand signals) may be used to generate market intelligence features. This data is never presented in a way that identifies individual sellers or their specific inventory.

5. How We Share Your Information

We do not sell your personal information. We may share your information with:

Other platform users: Only when you explicitly consent, such as when accepting a sample request (which reveals your identity to the requesting buyer)
Service providers: We use trusted third-party services to operate the platform:
- Supabase (database hosting and authentication — servers in Asia-Pacific)
- Stripe (payment processing)
- Resend (transactional email delivery)
- Anthropic (AI-powered analysis — no personal data is sent, only aggregated wine data)
- Vercel (application hosting)
Legal requirements: Where required by law, regulation, legal process, or government request

6. AI and Your Data

CellarBoard uses AI (powered by Anthropic's Claude) to generate market intelligence and pricing guidance. When generating AI insights:

We send aggregated wine data (variety, region, vintage, volume) to the AI service — not your personal details
AI-generated content is for informational purposes only and should not be relied upon as professional advice
We do not use your data to train AI models

7. Data Storage and Security

Your data is stored on servers operated by Supabase in the Asia-Pacific region. We implement appropriate technical and organisational measures to protect your information, including:

Encryption in transit (TLS/HTTPS) and at rest
Row-level security policies ensuring users can only access their own data
Secure authentication with email verification
Rate limiting on API endpoints
Regular security reviews

While we take reasonable steps to protect your data, no method of electronic storage or transmission is 100% secure.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. If you close your account, we will delete your personal information within 90 days, except where we need to retain it to comply with legal obligations, resolve disputes, or enforce our agreements.

Anonymised and aggregated data (which cannot identify you) may be retained indefinitely for platform improvement and market analysis purposes.

9. Your Rights

Under the Australian Privacy Act, you have the right to:

Access the personal information we hold about you
Correct any inaccurate or incomplete information
Request deletion of your personal information (subject to legal obligations)
Opt out of marketing communications at any time
Complain to the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached

To exercise any of these rights, contact us at hello@cellarboard.com.au.

10. Cookies

CellarBoard uses essential cookies for authentication and session management. These are necessary for the platform to function and cannot be disabled. We do not use advertising or tracking cookies. We do not share cookie data with third parties.

11. International Data Transfers

Some of our service providers may process data outside of Australia. Where this occurs, we take reasonable steps to ensure your data is protected in accordance with the Australian Privacy Principles. Our primary database is hosted in the Asia-Pacific region by Supabase.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by email or through the platform. The “Last updated” date at the top of this policy indicates when the latest changes were made.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, contact us at:

CellarBoard is operated by Harland Wine Company Pty Ltd (ABN 44 608 718 225)
Adelaide, South Australia
hello@cellarboard.com.au

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner: